Allan Pilger Telemarketing

  Allan Pilger rose to the top of the suburban newspaper industry in the two decades that preceeded establishing a business to provide qualified leads for commercial insurance agencies. Telemarketing was his springboard from news to the publishing side of the business. He is a communicator.

   As an award winning reporter and editor, Allan connected with the reader. His large Wilmette, IL based suburban chain named him circulation manager of all 30 weeklies, five of which became among the top 10 in paid circulation gains as reported by an independent auditing firm. Virtually all circulations increases were generated by telemaketing rooms Allan upgraded. He is a communicator.

   His success eventually led him to president and publisher of 22 suburban weeklies in Southern California.

Again telemarketing played a role this time in turning the classified ad staff from merely fielding calls from ad placers into an energetic outbound telemarketing room that also actively solicited new classified ads.

   Sadly, though, it was the beginning of the decline for the newspaper industry. In these early 1980s, it was a plethora of direct mail that, frankly, could deliver a better targeted product than the local newspaper. Publishing became chasing revenue and cutting costs.  And this was well before the internet.

    But telemarketing was a burgeoning industry, so with his family's support, Allan became a self-employed telemarketer, first selling national classified and regional display ads, until a chance encounter with a former news source led him to nearly two decades of success as a lead-generator for commecial insurance agencies. Is this a great country or what?

    Yes, it is. In that respect Allan's career change is bittersweet. The nation suffers for the decline of the newpaper industry with the addition of the internet and cable TV. But Allan never gave up holding city hall accountable. He remained in Mission Viejo CA and joined an activist group which eventually lead a revolution to unseat an incumbent city council (Orange County CA wide, 98 percent of incumbents are re-elected).

You can Google Allan now to see the latest of his letters to the published by the Orange County Register.

For a list of services and rates (monthly billing, no contracts) email Allan at apilger@cox.net. or call

949-701-7476

As a newspaper publisher, Allan Pilger visited with readers, advertisers and news sources--management by wandering around.

As a lead-generator for commercial insurance agencies, Allan sometimes accompanies agents on appointments they set from his leads.  

He regularly visits client agencies, even out of state. Over half of his agency clients have used his services for 5 or more years.